Macy’s has promoted Sabina Israelian-Garcia to senior vice president, general merchandising manager of home, foods and toys. Israelian-Garcia, who most recently served as Macy’s vice president divisional business manager of big ticket merchandise — furniture, mattresses, rugs and gaming — will focus on diversifying the product assortment and strengthening brand partnerships in the categories she now covers, the company indicated. She will report to Nata Dvir, Macy’s chief merchandising officer.
Some of the key brands in home include Macy’s private brands such as The Hotel Collection and Charter Club, as well as Nespresso and Ugg. In Toys, she leads the partnership with and some key toy brands include Lego, Barbie and Hot Wheels. In food, brands include Starbucks, It’Sugar, Godiva and Frango.
Macy’s, in partnership with WHP Global, started rolling out Toys “R” Us shops at most of its stores in October 2022, beginning with a 14,000-square-foot department at the Herald Square flagship. Other Toys “R” shops at Macy’s range from 1,000 to 10,000 square feet. Toys “R” Us is also on macys.
com. WHP Global, a New York-based brand acquisition and management firm, owns a controlling interest in Toys “R” Us as well as Babies “R” Us and more than 20 consumer toy and baby brands. “Sabina’s strategic vision and leadership, coupled with her experience in managing the business holistically from operations to product, will advance our merchandising init.