Monday, August 26, 2024 iQIYI, China’s leading online entertainment service, has announced that its latest VR immersive theater at Galaxy Macau has received overwhelming positive feedback since its launch earlier this month. This new addition to iQIYI’s portfolio of location-based entertainment experiences is adapted from the popular fantasy series Love Between Fairy and Devil , showcasing the commercial potential of the company’s premium intellectual property (IP) while offering an exciting and immersive journey that deepens users’ connection to the content. A Success in VR Adaptations Following the success of previous VR adaptations, such as Strange Tales of Tang Dynasty 2: To the West and Luoyang , iQIYI’s new project is poised to be another hit.
Both previous adaptations have consistently topped VR sales charts in cities like Shanghai and Xi’an, according to Dianping, China’s leading review and rating platform. In fact, Strange Tales of Tang Dynasty 2: To the West rapidly gained popularity after its Beijing launch this summer, quickly securing the second spot in local VR experience sales. VR Bringing Culture to Life The latest VR project utilizes cutting-edge technology to create an unparalleled immersive experience.
It features interactive gesture control, flight motion simulators, and artificial intelligence, allowing players to solve puzzles and take on roles from the drama, all within a visually stunning world that faithfully replicates the series’ ori.