MONTEVIDEO, Uruguay , Aug. 12, 2024 /PRNewswire/ -- On August 5th, Lynk & Co embarked on a new chapter with its launch in Uruguay , marking the brand's entry into Latin American markets and expanding its global reach. The strategic launch in Uruguay , timed with the TCR World Tour's local event, underscores the brand's commitment to delivering an unparalleled brand experience to local consumers and highlights its eagerness to establish a lasting presence in the region.
Lynk & Co debuts in Latin America with its launch in Uruguay. As Lynk & Co makes its debut in Latin America , it brings with it a global new premium brand valued as "More than a Car." Leveraging global resource integration and world-class modular architectures, Lynk & Co has made significant strides in its global operations since its establishment in 2016, having already reached the milestone of over one million consumers.
With a robust network of 600+ channels worldwide, Lynk & Co continues to expand its influence in the international market. The brand's racing spirit, evident in its six world champions over five years and as the only team in TCR history to secure a "triple crown," was showcased at the recent TCR World Tour in Uruguay , where Lynk & Co achieved two wins in the finals. Lynk & Co initiates its strategic expansion into Latin America , with Uruguay as the first stop.
With plans to open more showrooms and offer a diverse range of products and premium services, as well as introduce the various lifes.