LVMH made a huge splash in its first big Olympics push. The retail giant should do it again, a luxury expert says.

LVMH poured $163 million into the 2024 Paris Olympics, designing medals and outfitting France's athletes. Experts say that this investment is a major marketing boost for the company. LVMH could see a return in the 2028 Los Angeles Olympic Games because the US is a major market, said one expert.

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You can opt-out at any time by visiting our Preferences page or by clicking "unsubscribe" at the bottom of the email. Advertisement LVMH just turned the 2024 Paris Olympic Games into the ultimate luxury runway As a "creative partner" of the Olympic and Paralympic Games, the luxury giant poured 150 euros, or $163 million, into crafting many Olympic staples, such as Chaumet-crafted medals and the uniforms worn by French athletes, CNBC reported on August 11. LVMH's involvement in the Paris Olympics was a "masterclass" in brand engagement, said Daniel Langer, the executive professor of luxury strategy at Pepperdine Graziadio Business School.

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