Unlimited room service, champagne on request and fine dining — all for a guaranteed price. Luxury all-inclusive holidays have surged in popularity in recent years as holidaymakers look to avoid unexpected costs while abroad. And now big US hotel chains are jumping on the bandwagon in Europe with a race to launch resorts aimed squarely at wealthy families embracing the trend.
Marriott and Hyatt are among the major US hotel groups that are vying to secure sites in Europe for all-inclusive resorts similar to those found in the Caribbean and Mexico with champagne on tap, butler services and high-end dining. Hyatt expanded its European portfolio last month with the opening of Dreams Madeira, a 366-room resort on the Portuguese island. It has 24-hour room and.