Monday, August 19, 2024 A new report by Finn Partners, in collaboration with ILTM Asia Pacific, has unveiled transformative trends among affluent Chinese female travelers. Dubbed “the world’s largest travel spenders,” these women are shifting their focus from material luxury to experiences that emphasize wellness, cultural immersion, and personal growth. The report, titled China’s Women in Charge: Latest Trends among the World’s Largest Travel Spenders and Decision Makers, is based on a survey of 800 high-value Chinese women conducted earlier this year.
It highlights significant trends that are reshaping the luxury travel market, driven by the preferences of this influential demographic. According to the UNWTO, China reclaimed its position as the world’s top spender on international tourism in 2023, with female travelers accounting for nearly 60% of the country’s outbound tourists. The survey reveals that 54% of these high-value Chinese women plan to increase their leisure travel over the next three years, and over 60% intend to spend more on travel-related expenses, including hotels and accommodations.
The report identifies eight key factors driving the travel decisions of affluent Chinese women: The report also categorizes these travelers into five distinct archetypes, each representing different values, attitudes, and behaviors, including their approach to wellness. This segmentation provides a nuanced understanding of the diverse preferences within this demo.