A luxury streetwear brand worn by the likes of Kim Kardashian and Liam Gallagher which started life in Bolton is opening its first ever store in its hometown of Manchester this week. Represent will be opening the doors to a new flagship store in the city centre on Saturday (October 26) featuring a selection of the brand’s classic and well-known T-shirts, hoodies and clothes, as well as a number of outfits only available exclusively in-store. Having operated solely as an online brand and through other stockists until earlier this year, Represent - which is run by Horwich brothers George and Michael Heaton - opened a bespoke boutique store in West Hollywood, Los Angeles, back in March.
READ MORE: New 1,000-capacity nightclub to open in city centre with £5 tickets and strict policy in place The New Cathedral Street premises, which counts the likes of Louis Vuitton, Selfridges and Harvey Nichols as neighbours, will consist of two floors within 5,419 square ft of space with a whole floor dedicated to the menswear brand’s performance wear division, 247 by Represent. Amongst exclusive items to only be sold within the Manchester store will be new t-shirts and hoodies, available in black and Flat White, featuring a Represent of Manchester, New Cathedral St screen printed on the front and the back. There will also be a Represent of Manchester - Cathedral candle and eau de parfum fragrance, which is said to ‘capture the timeless soul of the Represent DNA’ with tones of bergamot.