According to a company press release, by 2027, five new Hyatt Regency establishments are expected to open in the region, including Croatia, Albania, and Serbia. Marking the Hyatt Regency brand’s entry into Romania, the Hyatt Regency Aro Palace will open in the historic city of Brașov. Most Read on Euro Weekly News Originally established in 1939, the iconic hotel will undergo a full refurbishment, reintroducing itself as a luxury destination with 250 guestrooms.
Situated in the heart of Transylvania, Brașov is a major economic and tourist hub, making it an ideal location for this new venture. The popular Bran Castle is located just 25km away, also known as “Dracula’s castle”. Takuya Aoyama, Vice President of Development at Hyatt, expressed excitement about the project: “We are thrilled to bring the Hyatt Regency brand experience to this property in collaboration with Aro Palace S.
A. The hotel has been an important part of Brașov’s history, and we look forward to the hotel serving the local community and foreign guests alike.” The opening in Romania signals the country’s growing prominence in luxury tourism.
from 2025. This announcement is part of Hyatt’s ambitious strategy to cater to both leisure and business travellers, offering spaces designed to relax, build connections, and enjoy enriching experiences. By 2027, Hyatt plans to open several hotels across the Balkans: These developments coincide along existing properties including Hyatt Regency Pravet.