The Floorr launched earlier this year to shake up the digital styling experience by empowering personal shoppers and stylists to manage and expand their businesses in an increasingly competitive environment. Available on the web and iOS devices , The Floorr offers tools for conducting sales, hosting tailored styling sessions, creating mood boards, and engaging in text or voice chats with clients, all in one place. The company recently introduced a new styling tool called “Styling Sessions,” allowing stylists to create complete outfit looks using products from The Floorr’s marketplace or by uploading images or taking pictures of in-store items on their phones.
Additionally, The Floorr formally announced Thursday its $1.7 million pre-seed funding round, backed by Net-a-Porter co-founder and investor Carmen Busquets (who is also an adviser for The Floorr) and Nigora Tokhtabayeva, a jewelry designer and founder of Tabayer. Since beginning her career as a sales associate at Harrods in 2000 and later shifting to a leadership role for Net-a-Porter’s personal shopping service, founder Lupe Puerta has witnessed an increasing trend among luxury brands to adopt digital platforms to enhance the one-on-one styling experience.
Virtual consultations and online styling services are common nowadays. For instance, companies like Next Level Wardrobe , Thread ,and Wishi , among others, offer digital fashion services. Not to mention, the rising popularity of virtual try-on tech , AI-power.