has unveiled its new business class seat at the renowned Farnborough International Airshow. The new hard product will reinforce the carrier’s luxury position within the region against fierce competition from high-class rivals such as , , and . The airline’s sleek new business class product features a mix of white, beige, and gray.
It is a suite and includes a door for added privacy. Another interesting aspect of the design is the real marble side table that has been added for a premium feel. The carrier will call the product its “Crystal” business class.
Chairman Prof. Dr. Ahmet Bolat said at the cabin unveiling at the Farnborough Airshow earlier today that it will feature new Lanvin amenity kits.
According to , the first plane to feature the new cabin interior will be the airline’s Boeing 777s in a 1-2-1 layout, which will be retrofitted for a rollout next year. The airline's new A350s will feature the product once they arrive in the fleet. By the end of 2026, the carrier expects to roll it out across 50% of its fleet - meaning it will have to work fast to meet its deadline.
Per , the airline has a fleet of more than 400 aircraft. The airline has long required a cabin refresh for its largely inconsistent business class product on its planes. As it continues its ambition to compete against rivals in the nearby Middle East, the new product will help cement customer loyalty and attract higher-yielding passengers.
Separately, the carrier has also announced that it plan.