Hello Kitty exhibition hits TX Huaihuai, Luckin Coffee collaborates with Tom & Jerry. There is no café chain in China growing as explosively as Luckin Coffee. It opened 1,382 stores in Q3 2024 alone, taking its total to over 21,000 in the mainland.
That boom is expected to continue as the coffee powerhouse yesterday announced it had signed a multi-billion RMB trading deal with the Brazilian Trade and Investment Promotion Agency to import coffee beans. “Luckin Coffee aspires to be an ambassador of integrated coffee industry cooperation between our two countries,” Luckin Coffee CEO Dr. Jinyi Guo said at the signing ceremony.
The brand also recently unveiled a collaboration with hit nostalgic IP Tom and Jerry, catering to its ballooning mainstream audience of both old and young demographics. Also in cartoon-related news this week is Hello Kitty ’s exhibition with artist Jinky Huang at TX Huaihuai in Shanghai. Lastly, Jing Daily delves into Tiffany’s second year of partnering with the Shanghai Marathon.
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