“Love Island 2024” has set the bar high with its strongest launch in two years, marking an impressive start for season 11. The show’s success has been bolstered by a surprise twist at the end of the first episode, keeping viewers hooked and eager to see what unfolds next. The unexpected development not only added excitement to the series but also contributed to a surge in ratings, showcasing the continued appeal of the reality TV format.

Table of Contents Love Island 2024 ratings revealed with biggest launch in 2 years The first episode kicked off with a major twist—introducing the show’s first-ever celebrity contestant, star . Known for his strong performance in reality competitions like a fourth-place finish on “I’m a Celebrity” in 2013 and a runner-up spot on “Dancing on Ice” in 2023, Joey entered the villa with a bold attitude, calling himself the “King of Essex” and expressing his desire to find his “Queen.” Also Read: The 2024 launch show also featured a series of unexpected twists, with host Maya Jama asking the contestants to rank each other on their potential as relationship material.

Joey Essex Sets His Sights on Finding His Queen in Love Island 2024 Last year’s Summer series of “Love Island” drew in 1.3 million viewers, marking a decline from the 2022 launch show that attracted over 2.5 million viewers.

Earlier this year, Love Island fans enjoyed the spin-off “Love Island: All Stars,” which aired instead of the usual Winter ser.