Tuesday, August 20, 2024 The Los Angeles Tourism & Convention Board is preparing to showcase an extraordinary decade of sports excellence, which will peak with the hosting of the 2028 Summer Olympics and Paralympics in the vibrant Californian city. This monumental event is poised to not only bring the world’s attention to Los Angeles but also to highlight the city’s diverse cultural landscape, dynamic spirit, and world-class infrastructure, positioning it as a premier global destination for major international events. In its efforts to create a legacy of sports tourism, the board is focusing on a comprehensive strategy that will attract visitors from around the globe.
This strategy involves leveraging Los Angeles’s rich history in sports, its iconic landmarks, and its reputation for entertainment, all of which contribute to making the city a must-visit location. The upcoming years will be marked by a series of promotional campaigns, events, and collaborations designed to build momentum as the city moves closer to the 2028 Games. A key moment in this journey occurred recently when representatives from the Los Angeles Tourism & Convention Board, alongside Mayor Karen Bass, attended the closing ceremony of the 2024 Olympics in Paris.
This event was particularly significant as it featured the official Olympic flag handover ceremony, symbolizing the transfer of the Games’ stewardship from Paris to Los Angeles. The ceremony not only marked the beginning of Los Angeles’s p.