The L'Oreal Paris Revitalift Laser Pure Retinol Deep Anti-Wrinkle Night Serum , a favourite among shoppers for its 'plump, fresh and flawless' results, has just had a major price cut. Usually priced at £31.99, it's now available for only £10 in a flash deal .

If you missed the deal, the serum is also stocked on Amazon here for £16.95 (nearly half the price of its usual RRP). Boots regulars will be familiar with the retailer's Tuesday tradition of slashing prices on dozens of beauty favourites to £10 for one day only .

Many of these discounted items are often anti-ageing creams and serums, some even better than half price as part of the offer. This popular night serum boasts L'Oreal's highest concentration of vitamin A, also known as retinol, a potent ingredient renowned for visibly reducing even deep wrinkles. So effective is this serum that studies showed 77% of women noticed a reduction in the appearance of deep wrinkles.

Designed for evening use, this night serum has been praised by shoppers for its skin "tightening" effects, so much so that its results have been mistaken for Botox, according to the Daily Record. It also contains macro hyaluronic acid, which reviews say leaves the skin "plumped" and "younger looking". However, due to its high concentration of retinol, it's always recommended to wear SPF the following day to protect your skin from further damage caused by UV rays The L'Oreal Paris Revitalift Night Serum has been impressing Boots shoppers as well as Amaz.