Saturday, November 9, 2024 This week at the World Travel Market exhibition in London , the Saudi Tourism Authority (STA) unveiled SARA , a revolutionary AI-powered digital travel guide. Launched as a beta version within the Visit Saudi pavilion, SARA immediately captivated the audience with her ability to share detailed narratives about Saudi Arabia’s tourist spots, historical sites, and cultural diversity. Designed to enhance the visitor experience to Saudi Arabia, SARA provides tailored advice and insights, utilizing a wealth of data to respond to user inquiries with customized recommendations.
Her interactions are marked by a fluid, natural dialogue that leverages the latest advancements in Generative AI technology, setting her apart from typical AI applications and enriching the travel planning process. SARA is not just a digital guide but a sophisticated AI persona created to act as the face of the Welcome to Arabia campaign, serving as a brand ambassador, travel guide, and personal assistant. Her presence at the expo underscored Saudi Arabia’s commitment to integrating cutting-edge technologies in tourism, aiming to enhance visitor interactions and solidify Saudi as a top travel destination.
Innovative Approach in Tourism SARA sets a new standard as the first digital human travel assistant developed by a national tourism board. Beyond the capabilities of standard AI chatbots, SARA offers an advanced, lifelike interactive experience. She is equipped with the ability .