London is purple! How the NFL's Vikings took over the UK

Is London red or blue? Arsenal and Chelsea fans may have wandered into the capital last weekend to realise it is a concoction of the two (we see you, art teachers!) For London is, in fact, purple - and so too, perhaps, is the UK. How the NFL and its teams measure success can vary according to preference. Swarming four-time MVP Aaron Rodgers on the way to victory over the New York Jets at a sold-out Tottenham Hotspur Stadium leaves a lasting impression.

But convincing beautifully-grumpy, greeting-repellent Londoners to partake in SKOL chanting at 10am is quite the feat. Some may say miracle. The Minnesota Vikings won big on Sunday, extending their perfect start to 5-0 as one of the stories of the 2024 NFL season, in doing so costing Jets head coach Robert Saleh his job .

But they were winning long before kickoff. They had been winning all week, all year. "We don't want to show up every couple of months," said Keisha Wyatt, Minnesota Vikings head of international marketing.

"We want to be consistent. We want to be that brand that you notice when you're walking on the street or in the train station, and somebody has our jersey on or you see an advertisement." Trending On Saturday morning, yawning, coffee-clutching locals and bright-eyed out-of-towners ascended the escalators at Tottenham Court Road train station to be welcomed by a purple grotto of Vikings goodness.

Awaiting was a Minnesota takeover at Outernet London, where giant interactive screens depicted Vikings players, co.