All eyes were on the luxury fashion brand PPoizn , led by the innovative designer Ifeoma Umenyiora at the 40th anniversary edition of London Fashion Week , which was held from Thursday 12th to Tuesday 17th September 2024. With the city of London celebrating four decades of fashion excellence, PPoizn’s “Essor d’hiver” Fall/Winter 2024 collection stood out as one of the event’s most captivating showcases. London Fashion Week has always been synonymous with creativity and cutting-edge design, spotlighting London as a cultural hub and a cradle for emerging talent in collaboration with Vanity Hub Africa founded by Ayobami Animashaun ; a groundbreaking force that has forged a prestigious alliance with the official London Fashion Week to make a cultural statement, redefining global perceptions and showcasing the best of African creativity on the global stage of the official London Fashion Week.
This year’s event was no different, with its digital-physical hybrid format providing a global platform for designers to make bold statements. Amidst this illustrious lineup, PPoizn delivered a masterclass in luxury fashion with their breathtaking collection, inspired by the essence of winter’s rise, which was evident in its dramatic, structured designs, plush fabrics, and masterful layering. The “Essor d’hiver” FW24 collection exuded a wintry elegance, with the designer’s signature flair for combining opulence and functionality.
Umenyiora’s use of plush velvets, struc.