Logan Paul and KSI’s Prime Hydration is facing another trademark lawsuit, this time over the logo it created for Prime X bottles. Back in June, the popular sports drink company revealed the Prime X treasure hunt event where the winner brought home a $1M grand prize . The hunt came with two new Prime Hydration bottles named after the event with a black X logo near the top, and featured map pieces hidden behind the label and a code under the bottle’s lid.
Prime’s treasure hunt went off without a hitch, but on Friday, November 8, the company was hit with a lawsuit claiming the X logo used on the bottles violated another company’s trademark. Minnesota-based X Hydration filed a lawsuit against Logan and KSI’s drink company claiming the Prime X bottle release infringed on its logo trademark and has caused “irreparable harm” and will “continue to suffer irreparable harm.” “Defendant markets its “X” sports drink products with packaging having an X logo that is confusingly similar to X Hydration’s federally registered X logo mark,” the complaint reads.
But that’s not the only way that X Hydration is claiming Prime has violated its trademarks since the release of the flavor. Prime X is available in two bottle colors – blue and pink – which happens to also be the bottle colors of X Hydration’s current offerings. The Minnesota-based company claims that the Prime X color decisions were made “with the intent to further confuse the public.
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