Dancehall and reggae artistes are once again in high demand by the international market due to the recent resurgence of dancehall music, according to artistes' managers. "Yes, there's a higher demand in them man. Our music itself is in whole heap a demand more than how people woulda seh it is and it nuh surround no one artiste, contrary to how people woulda a talk bout it either.
It is bigger dan how dem a terms it [because] the music a grow," veteran promoter Heavy D told THE WEEKEND STAR . He shared that there is also a "balanced playing field" in terms of the artistes being booked. "The '90s artistes dem a work every weh [and] so too the young artistes.
It's not like it's one sided and yuh have one set a people a work and one set naah work, because there's a lot of shows keeping all over the world at the same time with same dates. People start keep show more than they usually keep and that is what cause the demand also for both reggae and dancehall [artistes]. Yuh can't guh a airport and nuh artiste nuh deh deh," he said.
He noted that over the past few months, he has seen an increase in bookings for dancehall/reggae acts such as Rajah Wild, Malie Donn, Spice, Shenseea, Pablo YG, Gyptian, Etana and Capleton. Heavy D is also the owner of Reynold's Booking Agency, operated by him and his business partner, Tameka Reynolds. Artiste manager Paul 'Pallwell' Morgan said he has also observed the recent increase which stems from a revival of the old dancehall beats which attracted .