Ah, the magic of television. After 40 years in the business, veteran host Larry Emdur was so convinced he wouldn't win the Gold Logie, he made a foolish promise. Login or signup to continue reading If he won, he would have the initials of his fellow nominees tattooed on his bum, live on Seven's The Morning Show.
Fast forward past the golden confetti and the standing ovation to the morning after - with Emdur on set, lying on a tattoo bed, looking decidedly uncomfortable as the buzz of the needle began. "Is this permanent?" he asked. "I just need you to stay still," warned Zach Spiros from Bondi Ink, who said the firmness of Emdur's buttock flesh was "not the greatest".
And thus the outline of a Logies statue, with the initials of Julia Morris, Robert Irwin, Asher Keddie, Sonia Kruger, Tony Armstrong and Andy Lee inside its little television screen, was engraved onto Larry Emdur's behind. Was this actually television genius that would deliver a ratings fillip for The Morning Show? Perhaps not even television's friendliest host, his bum strategically covered in a towel, could say. "I love being in TV, I love being on TV, I've never done anything else, I've never ever wanted to do anything else," Emdur said in his speech on Sunday night.
And even though his adult children haven't watched free-to-air television in about 15 years, he said they are proud of him for one thing. "Apparently it's rhyming slang now that if you're going on a bender, you're going on a Larry Emdur," he said.