Expanded Offering Provides Marketers with Supercharged Cross-Channel Personalization and Automation LITITZ, Pa. , Aug. 19, 2024 /PRNewswire/ -- Listrak , the leading provider of cross-channel marketing automation for retailers and a member of the Shopify Plus Certified App Program, today announced a major expansion of its longstanding app for Shopify, serving high-growth enterprises.
This expansion of Listrak's app for Shopify, whose mutual clients include Sol de Janeiro , Marc Fisher Footwear, 7 For All Mankind, Bluemercury, Anastasia Beverly Hills and Coola, empowers marketers with the tools to enrich and augment their first-party customer data, delivering new enhanced levels of personalization, segmentation, and automation across email, mobile, and push marketing channels. As part of the enhanced offering, Listrak joins a small group of trusted apps that are seamlessly integrated with Shopify Server Pixel data. "Today's announcement is great news for brands on Shopify," said Ross Kramer , CEO of Listrak.
"As e-commerce personalization becomes increasingly sophisticated, marketers have no room for error. Our enhanced integration with Shopify ensures marketers have access to more data, analytics and tools supporting predictability to drive meaningful outcomes." "Listrak and Shopify together create the ultimate marketing powerhouse, preparing merchants for what's next in e-commerce," said Leah Beitler , VP, Partnerships, Listrak.
"We are leveraging the power of AI to ensure s.