Lionsgate has seen a run of bad box office luck: “Borderlands,” “The Crow,” “1992,” and the just-opened “The Killer’s Game” combined have only grossed $30 million among four new films opened in the past six weeks. “Uglies” continues the recent string of Netflix original movie successes. From director McG (“Charlie’s Angels,” “We Are Marshall”), the YA novel adaptation about a society where standardized personal attractiveness is compulsory was an immediate #1 this weekend on the streamer’s top movie list.
In its Sunday spin on first weekend results, Lionsgate often says that, despite weak numbers, the company is in a position to end up making money — and due to financial positioning and post-theatrical platforms. With “ The Crow ” ($21 million worldwide gross, $50 million cost before marketing) debuting on PVOD last Friday, they may have an argument. Despite only being out for three days, the reboot of the 1994 Brandon Lee-launched film series is #1 on Fandango’s top 10 VOD chart (which covers a full week).
The at-home viewing platform calculates by revenue, with $19.99 (or higher) offerings usually leading their chart. Still, a film with a domestic gross under $10 million usually doesn’t reach this level.
It was boosted by its quick release (three weeks after theaters) and a lack of competition among new releases. “Twisters” (Warner Bros.) continues strong, still #1 at iTunes and third at Fandango.
“Inside Out 2” is still s.