Limited Too is making a comeback, but by next spring, they’ll not only be selling clothes to tweens but adults, too. Originally the little-sister brand to Les Wexner’s The Limited, before expanding to 560 locations at its peak and folding into its cheaper tween counterpart Justice, Limited Too has staged a comeback this year. After retail licensing firm Bluestar acquired Limited Too’s trademarks in 2015, the much-beloved mall staple finally relaunched its clothing line through Kohl’s this summer.
“We have an awesome audience,” the brand’s design manager, Petra Kennedy, told Today in July. “And even though our audience has grown up, the fact that they’re asking for adult-sized clothing, or accessories that they could wear, it just makes us even more excited and like gets our brains moving in another way. We want to do everything that we can for all the customers.
We want to do it all.” From bomber jackets to plaid dresses, the collection was stocked with tween must-haves, but nostalgic millennial parents took to Limited Too’s social media asking if they too could get in on the action. Many were disappointed to find that the collection was only geared towards tweens.
“So the influencers at the launch party got adult sizes but the regular folk don’t?” said one commenter. As it turns out, higher-ups listened to the complaints, with the brand’s Instagram account revealing on Thursday (3 October) that they planned on launching adult sizes as well, show.