August 10, 2024 This article has been reviewed according to Science X's editorial process and policies . Editors have highlightedthe following attributes while ensuring the content's credibility: fact-checked trusted source written by researcher(s) proofread by Robert Davis, Bill Bateman and Claire Greenwell, The Conversation Have you ever liked or shared a social media post about nature? It could have been a photo of a rare orchid or an unusual bird. Or you might share a stunning photo of an "undiscovered" natural place.
It feels good to do so. You're sharing something beautiful, an antidote to negativity. But not even this simple act is problem-free.
Social media have become a huge force. It's come with many positives for nature, such as greater visibility and interest in citizen science and public knowledge about the species we share the planet with. Australia's largest citizen science project, the Aussie Bird Count , collected reports of 3.
6 million birds in backyards in one week, for example, making good use of social media. There is, unfortunately, a dark side to this effortless sharing of information. It is possible to love species to death, as our new research has found.
How? Viral photos of undisturbed natural beauty can lead thousands of people to head there. As more people arrive, they begin destroying what they loved seeing on screen. And then there's the competitiveness among photographers and content-makers hoping to gain influence or visibility by posting natur.