EXCLUSIVE Lidl breaks silence after Iceland threatened legal action against rival supermarkets who copy its 'iconic' prawn ring By Jose Ramos and Aidan Radnedge Published: 10:19, 26 September 2024 | Updated: 10:29, 26 September 2024 e-mail 5 View comments Budget supermarket Lidl has broken its silence after Iceland threatened legal action over its 'iconic' prawn ring. The frozen food giant is pulling no punches and has applied to legally trademark the term 'King Prawn Ring' and its design, which could prevent other companies from bringing out their own versions of the product. Executive chairman Richard Walker took to social media to directly address competitors such as Tesco , Aldi, Sainsbury's and Asda , warning them: 'The King Prawn Ring is ours and we won't be letting you off the hook.
' Today, fellow high street rival Lidl issued a withering response, with a spokesman telling MailOnline: 'Here was us thinking it was a classic 1970s party dish'. The threats stir memories of how Marks & Spencer and Aldi were previously embroiled in a bitter supermarket cake war . British retailer M&S had accused the German discounter of copying the design of its famous Colin the Caterpillar for their rival Cuthbert, in a dispute which even made it to London 's High Court before a truce was agreed in 2022.
Iceland has announced it wants to trademark the term 'King Prawn Ring' as well as its product's design, while also announcing a new 'Luxury King Prawn Ring' offering The frozen food retail.