LG Raises Awareness to Endangered Sea Lion Species on LG Billboard in Times Square ENGLEWOOD CLIFFS, N.J. , Sept.
25, 2024 /PRNewswire/ -- LG Electronics unveiled today the third animal featured in its 3D anamorphic experience on its Times Square billboard in New York City . The campaign, highlighting vulnerable and endangered species, now features the Galápagos sea lion, an aquatic population at increased risk due to plastic pollutants. The Galápagos sea lion has been designated by the International Union for Conservation of Nature (IUCN) as an endangered species.
1 Of the six sea lion species found globally, two are native to the U.S.: the Stellar Sea Lion and the California Sea Lion.
The LG Endangered Species Series, which will run throughout 2024, features partnerships with Discovery Education and the National Wildlife Federation (NWF) focused on educating students K-12 on conservation initiatives. 3D Animals Overlook Times Square Since kicking off in April on its dynamic Times Square billboard, LG's Endangered Species Campaign has run 1,000 times a day, raising awareness to some of the world's vulnerable and endangered, as well as recovered, species in need of ongoing protection. Earlier this year LG featured the snow leopard and bald eagle – each animal portrayed in stunning 3D that appear to be extending out of the actual display overlooking iconic Times Square.
Education Program Elevates Conservation Awareness Through partnerships with global edtech leader Disco.