Tuesday, July 16, 2024 LGBTQ+ travelers significantly impact tourism with over $200 billion spent annually. They prefer inclusive destinations, book last-minute, and actively share online. The LGBTQ+ travel sector is thriving, with individuals in this demographic making a notable impact on the tourism industry, according to a recent report by Arival.
Titled ‘The LGBTQ+ Experiences Traveler,’ the report delves into the characteristics of these travelers, their preferences, and how experience providers can better serve their unique needs. “The LGBTQ+ travel market represents a significant opportunity for the tourism industry,” says Stephen Joyce, VP Content at Arival . “They are high-spending adventurers seeking not just new destinations, but inclusive experiences that reflect their values.
By understanding their preferences and prioritizing genuine hospitality, travel providers can unlock significant growth and build lasting relationships with this loyal customer segment.” Key Findings: LGBTQ+ Travelers Spend More and Do More: The LGBTQ+ travel market is marked by high spending and active engagement. This segment contributes over $200 billion globally to the travel industry each year, as reported by the World Travel & Tourism Council (WTTC) and the International Gay & Lesbian Travel Association (IGLTA).
In the US, LGBTQ+ travelers alone account for more than $65 billion annually. They also tend to be younger, with 82% between the ages of 18-54, compared to 60% of o.