Lexus commemorates its 35th anniversary at Monterey Car Week 2024 with a spectacular showcase at Pebble Beach, featuring the North American debuts of its future concept vehicles, the LF-ZC and LF-ZL. New Delhi: Lexus is celebrating its 35-year legacy of luxury at the prestigious Monterey Car Week 2024, presenting a captivating blend of history and innovation. Set against the backdrop of Pebble Beach, the brand’s activation space features a retrospective of iconic vehicles, including the 1990 Lexus LS 400, alongside the North American debuts of its latest future concepts, the LF-ZC and LF-ZL.
Lexus Future Zero-Emission Concepts The LF-ZC (Lexus Future Zero-emission Catalyst) and LF-ZL (Lexus Future Zero-emission Luxury) concepts are at the forefront of Lexus’ vision for the future of luxury motoring. These next-generation battery electric vehicles (BEVs) embody the brand’s ambition to make luxury more personal through the integration of advanced technologies. Both models feature a fully digital, intelligent cockpit designed to enhance the driving experience by offering intuitive access to essential controls.
The concepts also preview the Arene Operating System (OS), which aims to provide a highly personalised driving experience by learning and anticipating the needs of each driver. Lexus LS 400 The event also serves as a nod to Lexus’ rich heritage, with a throwback to the original 1990 Lexus LS 400 commercial, famously featuring a pyramid of champagne glasses balanced.