is taking her influence one step further and collaborating with Levi’s jeans, if the brand’s latest tease is anything to go by. Earlier this week, Levi’s hinted it’s working with the singer in a series of posts on its Instagram account, which were tagged with Beyoncé's handle. In one image, a billboard shows a woman – who is thought to be Beyoncé – wearing Levi’s and in another message read ‘launderette’, ‘reimagined with Beyoncé’, and ‘music Levii's Jeans’.
The timestamp of the sign is September 30, which makes us think a possible Beyoncé denim collection could drop as soon as next week. Another image in the slide has a message which reads ‘join us as we imagine iconic stories form our past’ and another states ‘a denim story like never before’. Levi's first teased a collaboration might be on the cards with the Grammy award winning singer earlier this week and shared a drawing of a woman riding a horse and wearing a cowboy hat.
The caption on the post read: ‘Introducing: A New Chapter.’ Beyoncé’s yet-to-be-confirmed foray into denim isn’t surprising given she launched House of Deréon – a ready-to-wear fashion line – with her mother and then-stylist Tina Knowles in the early 2000s. The symbol for the brand was often featured on the back pockets of jeans, and Beyoncé referenced ‘Dereon jeans’ in her hit 2008 song ‘Single Ladies’.
A collaboration with the famous makes sense given her latest album features a song.