This phenomenon not only undermines the authenticity of the Cook Islands’ cultural heritage but also poses significant risks to both locals and visitors. Custom means the ancient custom and usage of the Natives of the Cook Islands. The advent of the internet and social media has made it easier than ever for misinformation to spread.
In the Cook Islands, this has manifested in the form of fabricated customs and traditions being promoted online and in mainstream media platforms. These fake customs often appear convincing, complete with detailed descriptions and even staged photographs. They are sometimes propagated by individuals or groups looking to exploit the cultural allure of the islands for personal gain.
Titles are elevated from one class to a higher, like a Rangatira becoming a Mataiapo or new titles being created without a history. Tourism is a vital part of the Cook Islands’ economy. Visitors come from all over the world to experience the unique culture and traditions of the islands.
However, when tourists are misled by fake customs, it can lead to disappointment and a tarnished reputation for the Cook Islands. In many situations’ visitors are being told invented stories of our heritage sites. For instance, tourists who participate in staged ceremonies or purchase inauthentic cultural artifacts may feel deceived, leading to negative reviews and a decline in tourism.
The spread of fake customs also poses a serious threat to the Cook Islands’ cultural heritage. .