Most shoppers say that sales executives need to be better at figuring out when a customer needs help Vishakha Arora, a 22-year-old student living in Gurgaon recently visited a south Delhi mall to meet her friends for lunch, and ended up spending 6K on makeup. All thanks to pushy sales assistants . “My friends were late so I ended up browsing at a beauty store.
Several sales executives flocked around me, showing me all the makeup and skincare products that I ‘needed’. Even though I was only planning on browsing, they managed to convince me to buy things that I didn’t even need. By the time I realised what I had done, it was too late,” shares a disappointed Vishakha.
Most of us have similar stories to share. Enter any store – be it beauty, apparel or supermarket – and you will find all the help that you don’t even need. And you end up either buying things you don’t want or leaving the store because of all the unwanted attention.
Some shoppers share that salespeople following them around wordlessly makes them feel like a shoplifter. While sales executives say that it is part of their routine and brand’s vision to assist customers, shoppers tell us it is rarely helpful, often annoying, and sometimes intimidating. ‘SHOULD TRAIN EXECUTIVES TO READ CUSTOMERS’ CUES’ Most shoppers say that sales executives need to be better at figuring out when a customer needs help.
“When an executive follows me throughout the store, I feel a mix of emotions. On one hand, .