Meghan Markle is grappling with disappointment as her lifestyle brand , American Riviera Orchard , struggles to maintain its early momentum. Launched with much fanfare in March, the brand was expected to dazzle with its array of products inspired by the Duchess of Sussex's life in Montecito, reported the Mirror. However, the excitement has fizzled, particularly after the lackluster reception of the brand's debut offering: strawberry jam.
Initially, Meghan's announcement of American Riviera Orchard sparked significant buzz among royal fans. The brand promised a range of upscale items, from elegant tableware and drinkware to gourmet edible treats like jams and marmalades. But the enthusiasm soon turned sour when the first product, a jar of strawberry jam, faced widespread criticism.
Royal expert Tom Quinn was quoted by the Mirror as saying, “The one fly in the ointment is Meghan’s new internet brand, American Riviera Orchard.” He described how the Duchess was left in tears when the jam, which many found overpriced and underwhelming, drew mockery. Meghan had sent personalized hampers, including the jam, to a select group of influencers and close friends, hoping to generate buzz.
Instead, the product's lukewarm reception became a talking point for critics. Quinn further noted, “She has reached the point now where she thinks that anything and everything she does will be unfairly criticised. Like her husband, she feels that people are unfairly picking on her—she cannot un.