Subscribe to our FREE Newsletter , or Telegram and WhatsApp channels for the latest stories and updates. As Lazada’s 11.11 Biggest Sale of the Year approaches, Lazada Malaysia is excited to introduce AI Lazzie – a new, integrated shopping assistant that transforms how shoppers navigate, discover, and shop on the platform.
Powered by artificial intelligence (AI), the debut of AI Lazzie aligns with Lazada’s commitment to delivering cutting-edge experiences with the best prices, meeting the needs of Southeast Asia’s digital-savvy shoppers. Alongside this technological innovation, Lazada has also released a whitepaper exploring AI adoption across Southeast Asia, revealing key insights into how AI is changing the online shopping experience for consumers. Jointly developed with Kantar, the whitepaper “ Artificial Intelligence Adoption in eCommerce in Southeast Asia ” surveyed more than 6,000 shoppers across six Southeast Asian markets in which Lazada operates – including Malaysia – to comprehend the usage and adoption of AI on eCommerce platforms by analysing awareness, trust and preferences, shopping behaviours, as well as consumer pain points.
The study revealed that 88% of consumers make purchase decisions based on AI-generated content and recommendations, demonstrating a high level of trust in AI-driven insights. At least half of the respondents (52%) also cited convenient shopping as a top reason for embracing AI in their personal lives, underscoring the value .