As the US enters the final stretch of the presidential election, both candidates are seeking to profile themselves within such an important voting bloc as the Latino electorate and its nearly 36 million eligible voters, all within the framework of Hispanicness Month. As points out, the Latino vote will be decisive for both candidates in ‘swing’ states -that is, states that can swing to either political party- such as Nevada and Arizona. It is a fact that Latinos represent a huge socio-economic force in the US.
Earlier this year, a report by the Latino Donor Collaborative found that this group contributes almost 80 per cent of the . At the same time, the report noted that by 2021 Hispanics reached $3.4 billion in purchasing power, an economy larger than France.
Hispanic power is such that it managed to keep the US economy afloat during the worst stage of Covid-19, despite suffering poor working conditions and low wages, as a document from the revealed. Not surprisingly, the for Hispanics have to do with the economy – including the cost of housing, jobs and inflation – by health, safety and immigration and border security. It is now common knowledge that Hispanics are not a monolith and vote for the candidate who has the best proposals for their most pressing issues.
So far, and after the Democratic campaign’s U-turn in selecting Harris as its presidential candidate, the current vice-president is beginning to gain ground among Hispanic voters: according to a report by.