Genesis has confirmed it plans to introduce hybrids to supplement its existing combustion-powered and electric options. The Korean luxury brand made this announcement at this month’s Goodwood Festival of Speed, claiming the change is to cater for evolving market demand. “Five years back we anticipated that the EV era would arrive very quickly, and we really wanted to be a leader and a disruptor in the EV space,” said Genesis global boss Mike Song, as reported by The Korean Car Blog .
“Electrification is still our vision. We will have 100 per cent electrified vehicles, but the market and the customers now want hybrid more than EV, so we really want to bring Genesis hybrid into the market as soon as possible. “We will apply it to as many models as possible.
” Genesis Australia head Justin Douglass said he wants to offer hybrid models Down Under as soon as they’re available. “The recent announcement that Genesis will expand its electric lineup to include hybrid vehicles is exciting news for customers locally and abroad,” said Mr Douglass. “We are eager to introduce these new powertrains into our range in Australia at the earliest opportunity, enabling us to further expand our growing customer base and meet the needs of our discerning clientele.
” At this stage it’s still unclear what the hybrid-powered Genesis models will be exactly, and whether they’ll be traditional hybrids or plug-in hybrids. Genesis had previously confirmed all new vehicle launches fr.