Larry Lamb, the beloved British actor, is stepping behind the bar in a new role at The New Inn in Blagdon, Somerset. The pub has been temporarily renamed 'The Moo Inn' to reflect its unique new offering - serving organic milk on draught. This innovative move follows recent research indicating that 82% of Brits are returning to cow's milk after experimenting with various alternatives.
The TV star will be opening Yeo Valley Organic's Moo Inn, which will be serving a limited-edition menu alongside milk, from 12-10:30pm every day between October 29th and November 3rd. In collaboration with the dairy brand, he expressed his excitement saying: "Being a pub landlord is a familiar role for me, which is why I'm excited to be back behind the bar to officially open The Moo Inn. "Except, instead of beer, I'm serving refreshing pints of milk, which taste as good as they look and we're inviting people to come down and try it for themselves.
" According to a study by Yeo Valley Organic, 58% of people are now paying more attention to the origin and production process of their food (24%). Two thirds are now consciously opting for minimally processed foods with high nutritional value (57%) and natural ingredients (56%), as these are now key priorities. The data from OnePoll.
com also revealed that 58% are re-evaluating their household budgets, choosing to invest in higher quality produce for home consumption instead of dining out. Almost half (49%) confessed that saving money is the primary reas.