Laju Iren Films released its debut feature film, ‘Loving Amanda,’ two years ago, through a unique first-of-its-kind virtual cinema, making over 11 million in sales, making it the biggest virtual premiere of the year. Two years later, the company went on to beat its own record, with the Biodun Stephen-directed-romantic-comedy, ‘Mistakenly Yours,’ making over 26 million in sales. This Christmas, Laju Iren Films is going three times harder.
“We are releasing three of our best movies in one virtual cinema this Christmas,” said the Executive Producer, Laju Iren, in a statement to newsmen recently. “This is a first for us in more ways than one,” said Iren, “it is the first time ‘Danfo’ and ‘The Rose,’ our young adult film will be released to our expectant audience. We cannot wait for the world to see the magic put together by our crew, and our star-studded cast, featuring Adunni Ade, Sam Dede, Sunshine Rosman, Michael Dappa, Seun Ajayi, Akah Nnani as well as Adebowale “Debo” Adedayo, aka Mr.
Macaroni. “It is also the first time we are doing a worldwide release during the Christmas season, a feat with our audience is incredibly excited about. Our partners at Unilever, Malta Guinness, and Crust Africa also share greatly in this excitement as evidenced by their support for us from the very beginning of the project.
” In addition, Iren added that this would also be the first time the independent company is releasing three movies at once, adding that “.