ROXANNE Hoyle, better known to her fans as LadBaby Mum, has unveiled her latest business venture. The mum-of-two says her new move is a “world first” - and it comes weeks after she revealed that she turned down a six-figure deal to stay true to her values. Roxanne , 40, has branched into the world of board games with husband Mark, 37 - A.

K.A LadBaby himself. The sausage-roll loving couple have designed and released a board game inspired by their favourite pastry.

They have reportedly been working on the game for a whole year and say it’s a world-first. Roxanne and Mark said they want to “spread the joy of family time together through their love of sausage rolls”. read more on ladbaby mum They unveiled their new sausage roll-themed board game on social media yesterday.

Dubbed Sausage Roll, it will set you back £24.99 and is available to buy on Amazon. It comes weeks after Roxanne opened up about her decision to walk away from a six-figure deal with In The Style , despite releasing a few ranges with the fashion brand.

She initially felt like the partnership "fulfilled a lifetime dream" - but things soon changed when she felt like her “creative freedom” was stripped from her. Most read in Celebrity "In the beginning it was everything I wanted and everything they wanted, but it didn’t last,” Roxanne told Fabulous in July. "What started with such success and passion eventually changed as the role and industry progressed.

“Six figures is such a life changing am.