Taking influence from legendary tennis athlete René Lacoste, the eponymous fashion label’s new Spring-Summer 2025 show reimagines its sports heritage through stories of liberation and ease It’s a warm afternoon in Paris, and as the guests settle into their seats for Lacoste’s Spring-Summer 2025 show, the air feels lighter than usual. The venue, a 1920s-style building bathed in natural light with a net sculpture suspended at its center, hints at the mood to come: casual, joyful, and infused with the charm of the French seaside. This is a show about freedom—the kind that founder René Lacoste seemed to embrace whenever he wasn’t on the tennis court; captured in archival photos laughing with friends and soaking up the sun on the beaches of Southwestern France.
Pelagia Kolotouros, Lacoste’s current creative director, taps into this sense of ease, not as nostalgia but as a way of offering something the modern world craves, which is liberation from the heavy, the overworked, and the overdesigned. Her collection feels like an invitation to a simpler, more spontaneous way of life, where elegance happens naturally and as effortlessly as waves rolling onto the shore. The clothing reflects that sense of lightness as well.
A series of breezy silhouettes flows down the runway, each one a whisper of warm days and cool, salty air. There’s something sensual about the fluid lines and the soft transparency of the fabrics. The athleticism is there, but it feels less about compe.