PRESS RELEASE (Paris, France) – October 31, 2024 – As counterfeiting represents a global issue for brands and societies alike, Cypheme , a pioneering French company focused on AI-powered anti-counterfeiting solutions, today announced that Vrai AI, its AI anti-counterfeit technology that can detect fake products based on just a picture of a specific detail of a product or label, purely with visual analysis, is now available to brands worldwide. This ground-breaking artificial intelligence, which is perfect for companies across multiple verticals (i.e.
: jewelry, pharmaceuticals, electronics, fashion, etc.), is easy to implement and only requires the use of a smartphone to keep a brands’ reputation and customers safe. Lacoste, a world-renowned fashion brand, is the first company to pioneer the use of this technology, marking a major milestone in the worlds of AI development, the fashion industry and the global fight against counterfeiting.
Already, Cypheme’s ground-breaking solution has achieved a near perfect level of accuracy of 99.7% for Lacoste, helping them easily identify fake products and remove them from the market. By incorporating Cypheme’s powerful technology, which examines microscopic visual details of a specific feature of the product, the AI can differentiate a real from a fake, much in a way similar to a human expert.
No modification of the product, no special label, or hidden marker is needed. For Lacoste, Cypheme uses the famous and iconic crocodile l.