The worldwide expert in UV protection continues its SOS – Save Our Skin campaign to inform the public about the importance of practicing sun safe behaviors both on and off the court NEW YORK , July 25, 2024 /PRNewswire/ -- La Roche-Posay, the worldwide expert in advanced UV protection, is thrilled to announce its partnership as the official sunscreen partner of the Mubadala Citi DC Open. Research suggests sunburns are highly tied to physical activity and a large majority of people who were unintentionally sunburned, were participating in a sports or physical activity. 1 The sponsorship aims to raise awareness for sun safe habits during everyday life, but especially while partaking in playing or viewing outdoor sports.
The Mubadala Citi DC Open, one of the oldest and most prestigious tournaments in tennis, will take place from July 27th to August 4th at Rock Creek Park Tennis Center in Washington, DC and is expected to bring in over 80,000 attendees. It is the only combined ATP & WTA 500 tournament in the world and the longest-running pro tennis event to be held in an equal-access public park. La Roche-Posay will have a Sun Safety Booth located across from Market Square next to the match and practice courts on the Southeastern end of the stadium court as well as two sampling kiosks at both the North and South entrances.
"We are excited to partner with the Mubadala Citi DC Open as the official sunscreen sponsor," says Rachelle Mladjenovic , General Manager at La Roche-Posay. .