A surge in demand for denim handbags and footwear linked to Taylor Swift ‘s global Eras Tour have helped sales at luxury brand Kurt Geiger jump by 35 per cent since the start of its latest financial year. The London-headquartered business said that Western and Americana-themed products have helped boost its turnover further between February and June this year. The rise comes after the brand revealed annual sales of £360m for the year to February 2024, up 10 per cent.
The brand said its turnover had been boosted by its ‘affordable luxury’ handbags which are now Kurt Geiger’s biggest-selling products. The business added that its earnings before interest, taxes, depreciation and amortisation (EBITDA) increased by £10.3m to £40.
4m in the year. Kurt Geiger’s handbag business increased its sales to a record £115.6m in the year with an average price of £250.
Since 2018, gross sales in North America have grown 100-fold, from £2.5m to £255m today, with the US now its largest market. Kurt Geiger’s US website almost doubled revenue to £29m in the year to February 2024 while in the last five months, its sales grew by 104 per cent in America alone.
The business is planning to reach 50 US stores in the coming years and is set to open three more in the coming months. Neil Clifford, CEO of Kurt Geiger, said: “Quite simply..
we stand out from the crowd. Our brand has unique design aesthetic – fun, colourful and instantly recognisable. “That, combined with a strong Br.