Every summer, thousands of people from Japan and around the world flock to Kochi City for one of Kochi Prefecture ’s most historic and vibrant events, the Yosakoi Festival. Originating in Shikoku , the Yosakoi Festival began in the city of Kochi in 1954 as a revitalization effort following World War II. The festival was conceived to boost the local population’s morale through music and dance performances.

Held annually from August 9 to 12, this event transforms Kochi City into a massive open-air performance stage. Photo by: PIXTA/ fumoto A blend of old and new. Yosakoi dance is characterized by big, energetic movements and the use of naruko (small wooden clappers).

Teams perform choreographed routines that blend traditional Japanese dance moves with contemporary music genres such as hip-hop, pop and jazz. Each team designs its own costumes, resulting in colorful costumes that range from traditional happi coats to contemporary outfits adorned with bright patterns and accessories. The festival is not merely a summer celebration but also a highly competitive event.

Teams dedicate months to practice leading up to the festival. Winners are announced on the final day of the event and celebrated for their skill and creativity, enhancing the festival’s lively atmosphere. Photo by: PIXTA/ ふくいのりすけ Catch some of the festivals around Obiyamachi, a downtown shopping street.

The Yosakoi Festival spans 16 venues around the city, including nine competition venues and seve.