Succeeds Bob DeRoose , Who Retires After 41 Years PURCHASE, N.Y. , Aug.
26, 2024 /PRNewswire/ -- Kobrand Corporation, a leading wine and spirits importer with a distinguished portfolio of hand-selected brands from around the world, is proud to announce Marcelo Aguero as President and CEO of the company, effective September 9 th . Aguero succeeds Bob DeRoose , who will retire after 41 years of dedication to Kobrand Corporation, including the last 15 as President and CEO. "I feel extremely privileged to be joining Kobrand, it's a company founded on an esteemed history of iconic, authentic producers that embody a sense of place and purity, with unwavering commitment to excellence," said Aguero.
"Kobrand has always been an organization and portfolio that I've held in the highest regard, due to the company's impeccable reputation rooted in family ownership and high performing people, coupled with a world-class portfolio offering." Aguero has spent over 30 years in the fine wine industry, holding various senior-level positions within both the wholesaler and supplier networks. He began his career on the wholesale side working in multiple capacities including sales, management, national accounts, and supplier relations.
For the past 20 years he's served Jackson Family Wines across multiple disciplines, including General Manager of Regal Wine Company, Senior Vice President of JFW Distribution, and most recently as Executive Vice President of Marketing & Direct-to-Consumer. For the pas.