Thursday, August 22, 2024 In a bold move to capture the hearts of Gen Z and millennial travelers, Klook, a leading tours and activities platform, has announced its partnership with TikTok. This collaboration integrates Klook’s booking capabilities directly into the popular social media app, allowing users across seven markets in Southeast Asia and Japan to seamlessly discover and book experiences without leaving the TikTok platform. This strategic partnership is a testament to Klook’s commitment to evolving with the digital habits of younger travelers and enhancing its social-first approach.
Social media has fundamentally transformed the way people discover and plan their travels. Platforms like TikTok have become the go-to sources for travel inspiration, with users scrolling through endless feeds of destinations, activities, and experiences shared by influencers and fellow travelers. Recognizing this shift, Klook has made a significant investment in bridging the gap between inspiration and action.
Marcus Yong, vice president for global marketing at Klook, explained the significance of this partnership: “Social media has become the go-to channel for travelers seeking inspiration on destinations and things to do. Klook is now able to bridge these travelers directly to the activities they discover on their feeds, enhancing our social-first approach in meeting the needs of the next generation of travelers.” By integrating its booking capabilities with TikTok, Klook is ta.