Mumbai : Metaman, founded in early 2022 by Harsh Maskara and Anil Shetty, is a men’s jewellery brand that acquired Drip Project in 2023, offering affordable high-quality products to GenZ. Capturing the market with jewellery exclusively crafted for modern Indian men, the brand has now reimagined its premium perfumes range, receiving support from Indian International Cricketer, KL Rahul. KL Rahul, who believes in supporting and investing in meaningful projects for young Indians, has now invested an undisclosed amount in ‘Drip Project’s’ premium perfume range, reimagined as ‘Metaman’.
KL Rahul, as the brand ambassador, embodies the essence of Metaman’s exquisite perfumes, crafted with the highest quality to make a lasting impression on any occasion for those who value refinement and elegance. Talking about his association with the Drip Project, KL Rahul said, “These are areas I’m truly passionate about. That’s why I’m involved in health, wellness, sports, and fashion—these have always interested me.
I’ve chosen to enter spaces where I feel comfortable and where I can genuinely contribute, rather than just being the face or an ambassador. While that role is exciting, this is a much bigger opportunity for me. It extends beyond my playing days and represents a long-term investment.
Plus, it’s been enjoyable to explore something outside of cricket, and I’ve really enjoyed it so far.” Onboarding KL Rahul as a brand ambassador and investor, Co-Founder o.