KUALA LUMPUR, Malaysia--(BUSINESS WIRE)--Jan 3, 2025-- KK Group, a China-based trend retailer targeting younger generations, is rapidly expanding its footprint across Southeast Asia. With its lifestyle brand KKV and makeup brand The Colorist, the group successfully entered four Southeast Asian countries in 2024. Currently, the company operates more than 1,000 stores in over 200 cities across China.
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com/news/home/20241229491914/en/ KKV Malaysia Flagship Store at Bukit Bintang (Photo: Business Wire) Unprecedented Growth Across Southeast Asia KK Group embarked on an ambitious expansion in 2024. KKV, known for its “good to shop, good to play, and good-looking” brand concept, led the charge in this international expansion in Southeast Asia at an unprecedented pace — entering one new country every month. The brand established a strong presence in Malaysia early in 2024, followed by Thailand in October, Vietnam in November, and the Philippines in December.
In addition, the first overseas store of The Colorist was opened in Malaysia in December. This rapid growth underscores KK Group’s strategic focus and capability to quickly penetrate new markets. However, sustaining long-term, stable growth in these markets will require overcoming challenges in the future.
“KKV Light Your Christmas Stars” Ignites Consumer Excitement To celebrate a year of remarkable achievements and also to fur.