Kim Kardashian is issuing a clarion, if somewhat obvious reminder: her name. Yesterday, the omnipresent reality star-turned-business mogul-turned-little league basketball enthusiast cheered on son Saint’s game dressed in a white ribbed tank top emblazoned with “Kim” in rhinestone-encrusted cursive. You know, in case you somehow forgot.

Kardashian paired the McBling tank with a pair of elastic waist track pants with contrast seams, whose hem dragged along the ground. She accessorized her outfit with a pair of black square shades and carried an enormous black furry messenger bag. The outsized bag seems to be Kardashian’s latest obsession .

Just last week, she arrived at her son’s basketball game carrying a butter yellow shearling version from the Los Angeles brand ERL. Eli Russell Linnetz, the label’s founder, is Kardashian’s latest fashion darling: he also constructed North West’s Simba costume for the Hollywood Bowl tribute to The Lion King. So while Kim Kardashian may have already moved on from the butter yellow trend, she’s at least sticking by her new favorite designer.

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