Gifts, at first, came from the fans to their favorite celebrities. Over time, though, gift-giving became rather mutual. Now, celebrities often choose to surprise their fans with gifts.

From snacks to luxurious goods, these gifts have come to be known as “역조공” ( yeokjogong )—a term meaning “reverse offering” to stand for the idol-to-fan gifting culture. BTS’s Jimin Prepared The Most Gorgeous And Thoughtful Gifts For Fans Who Came To Watch Him Perform At “Music Bank” And while most celebrities go viral for showering their fans with extravagant gifts, former TVXQ member Kim Junsu , now of JYJ and JX fame, is being flamed for his “cheap” offering. After it was revealed that Kim Junsu has been blackmailed for over ₩800 million KRW (about $573,000 USD).

.. Kim Junsu Blackmailed By Female Streamer Who Secretly Recorded Intimate Audio Files .

..his past “Valentine’s Event” resurfaced.

The event, held February 2024, started with Kim Junsu announcing that he’ll be choosing 24 fans to receive special gift boxes from him. In a YouTube video, Kim Junsu showed himself packing the boxes: Soon after, the two dozen fans who received the boxes shared pictures of the goods they received. The pictures showed a variety of Korean candies and chocolates, with some of the luckiest few also receiving Kim Junsu’s autograph and polaroid pictures.

These pictures have since made their rounds online, triggering some intense reactions from K-Pop fans expec.