As he readies for his Brooklyn Halloween-meets-birthday bash this weekend, KidSuper ‘s Colm Dillane has officially lifted the curtain on his new creative venture, KidSuper Records. The first track released under the label’s umbrella is a heavy-hitter, aptly dubbed “Big In Da Game” by Quavo and Giggs . “Big In Da Game” has been a long time coming, initiating from Dillane and Gigg’s initial meeting right outside the KidSuper Roebling Street HQ as the rapper was shooting the “Starlets” music video with Dave East .
Giggs and Dillane then got together for a runway track that debuted at KidSuper’s Paris Fashion Week STRING THEORY Fall/Winter 2024 show earlier this year – catching show attendee Quavo’s attention and prompting him to hop on the cut. The track arrives in tandem with a Peaky Blinders and Snatch -inspired visual, directed and produced by KidSuper Studios. Like in the lyrics – “I’m in the future wearin’ KidSuper,” spits Giggs – the visual heavily features the fashion house, with Dillane and the rappers all wearing pieces from the STRING THEORY collection.
Take a closer look BTS in the gallery below. Dillane sat down with us for Hypebeast’s Birthday Dinner earlier this week, in which he reflected on his connections to the music industry, and specifically his tight-knit ties with J. Balvin – who actually wrote Dillane a birthday card for the occasion.
Read the full conversation here and stream “Big In Da Game” on Spotify and Appl.